top of page

Hi, I'm Sarah

I have been the Design director, Creative Lead and Art Director for numerous global and national brands and I have 15+ years experience working in top-tier creative agencies. With every brand engagement I lead with vision, up-holding high standards for design and mindful of brand and business goals.  I love to ideate, collaborate, conceptualize, multi-task, co-ordinate, troubleshoot and present engaging and impactful creative solutions for the brands and clients I work with.

Notable Clients
Past and Present
 

Hershey’s (Canada & US)
Tim Hortons (Canada & US)
Staples (US)
Purina (US)
Dryers Grand Ice Cream (US)
Irving (Canada)
Kraft (Canada and US)
Scotts (Canada)
GSK (Global)
Metro Supermarket (Canada)
The Green Organic Dutchman (Canada)
Perdue (US)
Danone (Canada)
Enwave (Canada)
Iovate (Canada)
Corby (Canada)

CHFA (Canada)

Grupo Bimbo (Global)
Compass Foods (Canada)
Pepsi (US)
Coca-cola (Global)
SuperValu (Ireland)
Unilever (UK)
William Grant & Son’s (UK)
Stabburet (Norway)
Mills AS (Norway)

Marks Design
Toronto, Canada
Design Director, 2023 - Present 
 

  • Design Director for a number of top-tier US based business including Staples and Reckitt, reporting to account CDs
     

  • Collaborating with our extended team, which boasts a diverse range of in-house expertise, including graphic design, digital media, CGI, photography, and print production.
     

  • Partnering with our in-house teams across the globe, including locations in Chicago, New York, Shanghai, and Mumbai to develop and lead visual and creative direction.
     

  • Round one client presentations to CEO's and Marketing VP's presenting concepts and visual direction from small projects to large scale rebrands.

​

  • Oversee five design reports, focusing on their career progression and personal development goals.

​

  • Working in all situations in a hybrid model - remote, on-site and at photo shoots as an effective, proactive and upbeat personality with the goal of building strong colleague relationships that drive mutual business and career successes.

Pigeon Brands, Toronto, Canada
Design Director, 2021 - 2023 
Senior Designer, 2018 - 2021

  • Creative Lead and Art Director for many of Pigeons top-tier clients including Hershey’s, Tim Horton’s, Irving and Scott’s Canada.
     

  • Thoughtful creative solutions combined with high quality design, regularly in partnership with people across all disciplines, internally and externally, including copywriters, photographers, illustrators & animators.
     

  • Developing and presenting creative presentations, crafting convincing rationale and well articulated solutions to sell through concepts to clients.
     

  • Leading a team of designers (1-3 team members dependent on scope) through creative processes from concept to implementation by distributing tasks, guiding activities, critiquing work and  supporting the contributions of all team members.
     

  • Art directing photographers, illustrators, copywriters and digital partner agencies to ensure proper production of brand and campaign assets.
     

  • Conduct audits and work closely with brand strategy and client service teams to craft compelling design territories that support brand and business goals.
     

  • Conceptualize, design and implement on a wide variety of work from large scale 360 brand programs to small projects such as digital paid media.

Shikatani Lacroix, Toronto, Canada
Senior Designer 2016 - 2018

  • I developed concepts and ideas through sketches, moodboards and digital mock-ups that generated impactful, original ideas and award winning design solutions for Kraft & Liv Relief.
     

  • I worked independently and as part of wider teams from concept to final execution within deadlines and budget parameters to develop packaging, retail POS, paid digital media and contest promotions for clients including Kraft, The Fresh Market (US grocer) & Pepsi. 
     

  • I reported to the Creative Director, upholding high standards for design, organisation and processes.

Interbrand
London, UK
Design Director, 2014 - 2016
Senior Designer, 2011 - 2014 

  • I was design lead for our largest client GSK working on numerous health, oral care and skincare brands.
     

  • I delivered the full 360 revitalization of Global consumer health brand Tums, from conception to completion in accordance with challenging deadlines and budget constraints in collaboration with junior team members (2 colleagues) and a digital illustration artist. 
     

  • Upholding best-in-class standards for design execution and delivery.

LFH Illuminating Brands
London, UK
Junior Designer, 2006 - 2008
Designer, 2008 - 2010
Senior Designer, 2010 - 2011

  • I was a designer for a mid-size (50-60 employees) London agency specialising in CPG design for brands across the UK, Europe and Scandinavia. 
     

  • I art directed photoshoots for Norwegian food producers Mills & Stabburet working with local photographers based in Oslo.

bottom of page