Simply The Goodz
Packaging | Digital | POS | Brant Strategy | Art Direction | Brand Guidelines | Social Media | E-Comm
Design Director and lead designer for an award-winning design project for Simply the Goodz, a new Canadian brand specializing in "better-for-you" snacks.
I developed the brand essence, Unapologetically Good, and oversaw the creation of key assets, including packaging, retail point-of-sale materials, a comprehensive brand toolkit, and website design. Collaborating with renowned photographer Steve Krug, I directed the product photography that became a central element of the brand's visual identity. Additionally, I led the digital implementation team, ensuring seamless execution of this youthful and irreverent brand across all touchpoints, including its website.
