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Royale
Brand Strategy | Packaging | POS | Merch | Social | Digital
My role as design director for Royale Baby Diapers was to work closely with brand strategy, digital and illustration designers to create a brand that truly stand out within a crowded market and reflects the quality and emotional connection parents seek.
Strategy
As parents we have the unwavering belief in the potential of our little ones.
Parents feel pressured to be perfect all the time.
Parents want to focus on the nurturing their children's limitless imagination.
Big dreams start with little bums.
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